How Single Sign-On (SSO) Revolutionizes Customer Experience
In today's fast-paced digital landscape, providing a seamless and secure authentication process is crucial for businesses to uphold customer satisfaction and safeguard sensitive information. Single Sign-On (SSO) is a game-changing solution that streamlines the login process and significantly improves customer experience. In this article, we will explore the remarkable benefits of SSO and how 12iD takes them to unprecedented heights.
Streamlining the Login Process
Navigating multiple platforms and applications for login can be an arduous task, often resulting in frustration and disengagement. SSO reimagines this process by enabling users to authenticate once and gain access to a multitude of interconnected systems. By eliminating the need to recall and enter multiple login credentials, SSO saves valuable time and effort, leading to a seamless and highly efficient user experience.
Enhanced Security
While convenience is key, ensuring robust security measures is equally crucial in today's ever-evolving cyber threat landscape. SSO addresses this concern by implementing stringent authentication and authorization protocols. With SSO, users authenticate once, and subsequent access to connected systems is granted through secure tokens or session cookies. This proactive approach mitigates the risks associated with weak passwords, phishing attacks, and password reuse, improving security for customers.
Personalization and Customization
SSO empowers businesses to deliver personalized experiences tailored to each customer. By harnessing the customer's SSO identity, businesses can gather pertinent user information and preferences, enabling them to provide personalized recommendations, targeted marketing messages, and customized user interfaces. This unparalleled level of personalization not only enhances the customer experience but also fosters stronger relationships between businesses and their valued customers.
Seamless Cross-Platform Accessibility
In today's multi-device landscape, customers expect a seamless experience when transitioning between desktop, mobile, and other devices. SSO ensures a consistent login experience across various platforms, guaranteeing effortless account access and services for customers, irrespective of the device they choose. This seamless cross-platform accessibility elevates convenience and empowers customers to interact with businesses on their own terms.
Sharing a Real Verified Identity
To unlock even greater advantages of Single Sign-On (SSO), 12iD revolutionizes the concept by forging ahead. Only trusted Issuing partners are carefully selected to provide identities for 12iD End Users, enabling a comprehensive digital transformation for both issuing and receiving parties.
Moreover, one of the primary concerns associated with many SSO solutions is the potential sharing of personal data among multiple parties. This is where 12iD sets itself apart from competitors by deploying a custom-built ledger infrastructure. Neither the issuing party nor any third party shares the End User’s information. In fact, even 12iD as a company refrains from collecting any user data. This approach ensures unparalleled privacy, setting the stage for seamless scalability and transformation, effectively eliminating the traditional complexities often encountered with SSO solutions.
For a more comprehensive understanding of our pioneering SSO solution, don’t hesitate to contact us.
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